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- Trending Words
- Calculation Methodology
- How to use it
- Explanation for all columns
- Trending Coins
- Token Sentiment
- Top Gainers & Losers
- Bull-bear meter
- AI summary
- Bullish summary
- Bearish summary
- Historical Crypto Trends
- Using keywords (OR and AND) and parentheses in searches
- Page with social context analysis of a particular trend
- Key Narratives
- Alpha Narratives
Social Trends
Social Trends by Santiment is a comprehensive set of tools for analyzing cryptocurrency trends. These tools enable the examination of current trends, identification of underlying factors, and studying of trend changes and how they correlate with asset prices.
Social trends functionality consists of 5 tools:
Let's take a closer look at each of these tools:
Trending Words
Trending words page contains the
hourly Top 10 trending words related to crypto, sourced from more than 6000
crypto-specific social media channels.
The more mentions a word starts receiving compared to the previous period, the more it is trending. This allows you to find words whose discussions in the cryptocurrency space are currently gaining popularity.
Two purposes for this tool:
- To provide a quick overview of the most discussed topics currently in the crypto social media.
- To provide simple AI explanations for why topics are trending and why they might be growing.
Calculation Methodology
The analysis of a large number of crypto information sources identifies the stories that are gaining popularity in the crypto community. So at any given moment, you can see what's trending in crypto.
To do this, every 60 minutes we calculate the top 10 words with the biggest spike in social media mentions compared to their average social volume over the previous 2 weeks.
This signals an abnormally high interest in a previously uninspiring topic, making the list practical for discovering new and developing talking points in the crypto community.
The results are sourced from more than 6000 crypto-specific social media channels, including:
- 500+ Telegram groups
- 500+ crypto subreddits
- 400+ crypto substack newsletters
- 5000+ Twitter accounts
Hype Score
The Hype Score is the primary criterion for ranking words on our list. It's based on thisformula developed by Santiment, which analyzes all social media messages.
Using social volume and number of unique authors we rank words by popularity in social media at the moment.
A higher Hype Score indicates that for the last 24 hours this particular word or topic became more valuable for the audience compared to previous 14 days.
How to use it
Get a 1-minute overview of the biggest (developing) stories in crypto
Crypto social media is filled with noise and numerous minor or irrelevant stories. Our curated list is designed to filter out this noise, focusing only on topics that have garnered significant attention. Additionally, our list often highlights important stories that might have been overlooked by major crypto publications.
Spot local tops and hype peaks
Based on our experience, we've found that the appearance of a token's ticker on our Top 10 list can serve as an effective indicator of a local top. If the coin is already in an uptrend, its presence on our list could suggest that a local top is imminent, indicating that the hype surrounding the coin has reached its peak. See our research.
Explanation for all columns
Social dominance SUM
Displays the percentage of the total discussions in the crypto space that the top 10 words occupy.
Trending Chart
Displays a chart of the popularity of a word over the last 7 days
Social Dominance, 7d
Displays the average social volume of this word over 7 days; It’s a percentage of the total number of discussions in the crypto space this word takes up.
AI Summary
Our AI integrations helps readers understand of the reasons behind the sudden rise in popularity of a word. Previously, people could infer the context from the word cloud of related words, but now AI gives a more specific answer based on many inputs and sources. In short, it answers the common question: "Why is this topic trending? What is the history and opinions behind it?"
Connected Words
Displays a word cloud, showing the words that are most frequently used in conjunction with your primary keyword on crypto social media. The larger the displayed word, the more often it appears in comments that also contain your primary keyword.
Trending Coins
Trending coins shows the top 10 tokens with the most growing number of mentions in the cryptocurrency space. The more mentions a coin starts receiving compared to the previous period, the more it is trending. This allows you to find tokens whose discussions in the cryptocurrency space are currently gaining popularity.
By tracking trending tokens, you can find effective entry points into coins at their price peaks and then play down effectively. You can learn more by reading this article.
Token Sentiment
The social volume of token mentions is categorized into neutral, positive and negative sentiment based on our Social Sentiment metric. Studying the distribution of opinions will help you understand the prevailing sentiment.
Top Gainers & Losers
This block shows the top gainers and losers of coins by change in Social Dominance over the last 24 hours.
Bull-bear meter
Methodology of bullish, neutral or bearish meters based on custom BERT-like LLM trained on crypto-related messages from our social media so.
AI summary
Our AI integrations helps readers understand of the reasons behind the sudden rise in popularity of a word. Previously, people could infer the context from the word cloud of related words, but now AI gives a more specific answer based on many inputs and sources. In short, it answers the common question: "Why is this topic trending? What is the history and opinions behind it?"
Bullish summary
The AI does a summary of messages that have been categorized as bullish. This way, we can get an overview of all the bullish opinions on social media and learn in detail why.
Bearish summary
The AI makes a summary of messages that have been categorized as bearish. This way we can get an overview of all the bearish opinions on social media and learn in detail why.
Historical Crypto Trends
Historical Crypto Trends allows you to analyze the dynamics of narratives in the cryptocurrency space over time and study the impact of these changes on asset prices. This tool is useful for those who want to see the big picture and historical changes in trends.
The main page shows the most popular trends at the moment. But if you need information on a specific trend, you can use the search bar.
Using keywords (OR and AND) and parentheses in searches
One graph will be displayed for the total mentions, as well as one for each
data source. You can use AND, OR, and parentheses to logically combine
multiple search terms. Here are some examples:
btc moon– This will search for the exact phrase "btc moon".btc AND moon– This will search for messages where both "btc" and "moon" appear. The words do not need to be next to each other.btc OR moon– This will search for messages where either "btc" or "moon" appears.(btc OR bitcoin) AND moon– This will search for messages where "moon" appears with either "btc" or "bitcoin".
Page with social context analysis of a particular trend
For example, let's take the Trend Analysis page for the query bitcoin or btc.
On the page you can see the social volume chart of this trend, on which you can overlay the social dominance chart, the price of a certain asset, the correlation of the social trend with the price of which you want to study, and more.
Below you can see the dynamics of social volume change by social data sources separately.
You can see graphs for Telegram, Reddit, Twitter, 4chan, and sometimes others.
The example on the screenshot shows that the spike in social activity on the $PEPE coin on the 4Chan site preceded a sharp price increase, while on the other sources the spike in social activity occurred during or after the price increase.
Under “Average” you can see the total social volume compared to the social volume of your selected topic.
Nearby, the Social Context feature shows the most used words around your main keyword on cryptocurrency social media. The size and color of each word in the cloud represents its frequency in comments that also mention your main keyword.
If you want to compare the dynamics of one social trend with another, you need to click “Compare” and add a trend.
Example comparison of trends: Bitcoin vs. Ethereum
Average social volume trends comparison example
Key Narratives
The Key Narratives chart displays the social media volume of curated, key narratives over time.
Hover over the chart to view the detailed query. To edit this chart, first copy it to your Narratives.
At the bottom of the page you can see the list of narratives shown on the chart, the social query behind them, as well as the Soc. volume chart and the Soc. dominance value, 7d.
Alpha Narratives
Alpha Narratives are an invaluable tool for those looking to identify the most popular discussion topics from the past week. They provide a clear and data-informed view of trends, steering clear of subjective opinions.
Explore how various narratives from X (formerly Twitter) influence the crypto market. Our AI detects these narratives within the daily message volume, providing insights into crypto community discussions.
Track how each narrative evolves over time and access AI-generated explanations for deeper understanding.
